Saturday, April 24, 2010

SEO: Directory Submission & Link Building Tips

There are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business.

The search engines (SEs) have evolved over the years and will continue to evolve in the years to come. Google is by far the furthest along the evolutionary path.

Submitting your website to quality Directories is perhaps one of the best ways to acquire valuable inbound links. Directories, DMOZ and Yahoo hold significant weight. Google draws its directory results from DMOZ and Yahoo draws its directory results from its own Yahoo Directory.

Keep in mind that Directories have human editors they gather all the listings in that directory, getting listed in key directories means that it is seen by many people, therefore you are more apt to get your website's links recognized by the crawler based search engines.

 If your site is in a competitive search field then you really have no choice. Without a large number of links to your site, you have very little chance of achieving high search engine rankings.

The following are some suggestions on how to build effective SEO links while minimizing the risk of having your hand slapped by the search engines.

 There are many important tips to follow when submitting your web site to a directory.

What to look for
  • Here are some of the most important criteria's to take into consideration when submitting to directories:
  • Are your listings going to be posted on Static pages
  • Are you going to gain any Page Rank benefit
  • Are you able to add descriptive title to your link
  • Are you able to specify your own keywords
  • Are you able to submit multiple links under one listing
  • Is the directory listed in DMOZ or Yahoo
  • Are there more than 50 links on a category page
  • Can you enhance your listing by purchasing category sponsorship
  • If you are looking for additional traffic, does the target directory's Alexa rank justify the submission costs
Before You Submit
  • Make sure your site does not look like it is under construction and is not full of broken links.
  • Verify your site is not already listed in the directory. If you have a new site it is not likely that it exists within any directories.
  • Read the overall directory submission guidelines.
  • Choose the correct directory category: this is what adds value to the directories (organization).
Vary your link title text
The search engines look for evidence of unnatural behavior. In a perfect world, the SEs would like to see all links gained naturally. Since it would be highly unlikely for a large number of individuals to link to your site using the same link text you should vary your own link text.

Vary your link descriptions
Google is likely getting better at analyzing the text surrounding a link. Again it would be unnatural to always have the exact same text. The same descriptions could also trip duplicate content filters.

Seek links from related sites
It is widely believed that a link from a website in the same field is much more valuable than an unrelated link (most applicable for Google and Yahoo). Perhaps too many unrelated links can even get you a penalty.

Mix homepage and internal links
You should have some of your links pointing to internal pages of your websites, rather than have all you links pointing to your home page. Again, naturally attained links will seldom all point to your homepage. Having links pointing to your internal pages will also help your SE results.

Seek links from authority sites.

Links from authority sites will provide much more weight than non-authority sites. We can only guess at what sites might be considered authorities. Google seems to favor .gov and .edu sites.

Seek links on the upper half of the page
It is believed that the higher a link is on the page the more weight it will provide.

Seek links within page content
Links located within content will provide more weight than links in the margins or footers of a site.

Seek non-reciprocal links

Do reciprocal links provide less weight. I don't know if the proof is conclusive on this issue. If not, algos that handle this could be around the corner. It is feasible that sites with too many reciprocal links incur a penalty.

Seek links from older sites
Links from older, more established sites will provide more weight (applicable to Google) 

No comments: